While it can be great for repeat customers, the occasional post on social media isn't enough to grow a business or brand with new customers. In addition to organic social, I've also created hyper-targeted campaigns that boost traffic, on-site engagement, and ultimately ROI and revenue.
With websites today having multiple pixels and tags firing at different times, it can be difficult to get all tracking and advertising platforms to talk to each other let alone configure them correctly. With my certification in Google Tag Manager and years of experience in Google Analytics, I've built measurement platforms from the ground up to ensure performance can be measured.
With years of experience in Google Ads and Bing Ads, I've built and optimized paid search campaigns that drive revenue while decreasing cost.
Using data-driven insights, I've built and grown full-scale retention marketing campaigns across email, SMS, referral programs, and even direct mail to improve customer lifetime value.
With years of experience monitoring search trends and algorithm updates, I've orchestrated SEO strategies that include technical optimizations, content enhancements, and thorough keyword research that result in improved keyword positions and overall organic traffic.
My proficiency extends across the marketing spectrum, from meticulously analyzing consumer behavior patterns to devising targeted campaigns that resonate with specific audience segments. I thrive on marrying creativity with empirical evidence, utilizing advanced analytics tools and methodologies to optimize marketing campaigns, enhance customer engagement, and drive measurable ROI.