About
Whether scaling eCommerce growth or building full-funnel campaigns, I bring deep curiosity, cross-functional alignment, and a bias toward action.
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Skills
Maximized ROI across paid search, social, email, and affiliate channels—reducing CAC by 25% and driving sustained revenue growth.
Built strong collaboration between marketing, product, data, and finance teams to ensure scalable and consistent execution.
Orchestrated acquisition strategies across Google, Meta, and partner channels—delivering measurable audience growth and increased conversion rates.
Boosted retention through high-impact lifecycle marketing, achieving 30% YoY email growth and 60% YoY SMS growth.
Developed end-to-end analytics systems to inform performance insights, attribution, and strategic planning across campaigns.
Created and implemented full-funnel marketing strategies tailored to brand stage, market conditions, and business goals.
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