David Gengler

Marketing Director

10 Things to Watch in Marketing in 2024

As the digital landscape continues to evolve, us marketers are gearing up for another year of innovation, adaptation, and transformation. 2024 promises to be an exciting period in the world of marketing, marked by emerging trends and evolving consumer behaviors. Here are ten key things that I’ll be following closely next year:

  1. AI-Powered Personalization: Artificial intelligence (AI) will continue to revolutionize marketing by enabling hyper-personalized experiences. Expect AI algorithms to delve deeper into consumer data, allowing marketers to deliver tailor-made content and product recommendations.
  2. Metaverse Marketing: The metaverse is no longer a distant concept. Marketers are exploring ways to enter this immersive digital space, creating branded experiences and engaging with consumers in virtual environments.
  3. Sustainability and Ethical Branding: Consumers are increasingly conscious of a brand’s environmental and social impact. Companies prioritizing sustainability and ethical practices will gain traction, as consumers align themselves with brands that share their values.
  4. Interactive Content Reigns: Interactive content, such as quizzes, polls, and AR/VR experiences, will continue to captivate audiences. These engaging formats foster active participation, driving higher engagement and better conversion rates.
  5. Voice Search Optimization: With the rise of smart speakers and voice-activated devices, optimizing content for voice search will be crucial. Marketers will focus on conversational keywords and content that caters to voice queries.
  6. Influencer Marketing Evolution: The influencer landscape is evolving. Authenticity and genuine connections will take precedence over follower count, leading to more meaningful influencer collaborations that resonate with specific niche audiences.
  7. Augmented Reality in E-commerce: AR technology will redefine the e-commerce experience, allowing consumers to visualize products in real-time before making a purchase. Brands will leverage AR to enhance the online shopping journey. We’ve already started using this in my current marketing director role at Lensabl and it has quickly proven its worth.
  8. Data Privacy and Transparency: With increased scrutiny on data privacy laws, marketers will prioritize transparency in data collection and usage. Building trust through transparent practices will be essential in maintaining consumer confidence.
  9. Video Dominance Continues: Video content will maintain its stronghold in marketing strategies. Short-form videos, live streams, and interactive video ads will continue to capture audience attention across various platforms.
  10. Emphasis on Customer Experience: Delivering exceptional customer experiences will remain a focal point. Brands will invest in technology and strategies to provide seamless, personalized experiences at every touchpoint of the customer journey.

2024 is poised to be a year of innovation and adaptation for marketers worldwide. Embracing these trends and staying agile in an ever-evolving landscape will be pivotal for brands aiming to thrive and connect with their audiences in meaningful ways. Stay tuned as marketing continues to shape and redefine itself in the digital age.

Thanks for reading!

David Gengler