The rapid pace of technological advancements and adoption, changes in consumer behavior, and shifts in market dynamics make it imperative for marketers to continually adapt and develop new skills. To thrive in the next decade, marketing professionals need to cultivate a diverse set of skills that go beyond traditional marketing practices. In this blog post, I’ll explore ten marketing skills that are expected to increase in demand over the next ten years.

Data Analytics and Interpretation
In the digital age, data is everywhere. Marketers who can collect, analyze, and interpret data effectively will be in high demand. Proficiency in data analytics tools, understanding customer insights, and using data to drive decision-making for marketing efforts will be critical for success.

Artificial Intelligence and Machine Learning
AI and machine learning are transforming marketing in profound ways. Marketers who understand how to leverage these technologies for personalization, automation, and predictive analytics will have a significant competitive advantage.

Content Strategy and Creation
Content marketing is here to stay. Skilled content creators who can produce high-quality, engaging content that resonates with the target audience will be highly sought after. Moreover, understanding the nuances of different content types (video, podcasts, blogs, social media, etc.) will be crucial.

SEO and SEM Expertise
Search engine optimization (SEO) and search engine marketing (SEM) will continue to play a pivotal role in driving online visibility, traffic, and sales. Marketers who can keep up with the ever-changing algorithms and trends will be invaluable assets to their organizations.

Social Media Management
Social media platforms are not only about sharing memes; they are crucial marketing channels that allow brands to engage with customers at all points of the conversion funnel. Marketers must be adept at crafting social media strategies, running effective campaigns, and understanding the unique dynamics of each platform.

Understanding the customer’s journey and delivering personalized experiences will be a top priority. Marketers who can create customer-centric strategies and leverage data to enhance customer relationships will excel.

Video Marketing
Video content is growing in popularity and effectiveness. Marketers who can create, edit, and optimize video content for various platforms will be in high demand.

Marketing Automation
Automation tools and platforms are becoming integral to marketing efforts. Marketers who can set up and manage marketing automation systems to streamline processes and nurture leads will be highly valued.

Ethical Marketing
Consumers are increasingly conscious of ethical and sustainable practices. Marketers who can craft and promote ethical marketing campaigns, as well as navigate the regulatory landscape, will be essential in the coming years.

Adaptability and Learning Agility
The marketing landscape is continually evolving, so marketers must be adaptable and eager to learn. While nothing new, staying up-to-date with the latest trends, tools, and strategies is essential.


The marketing industry is in a constant state of flux, and the skills that are in demand today may not be as relevant in the near future. However, these ten skills provide a foundation for marketing professionals to thrive in the next decade. Being data-savvy, embracing technology, creating engaging content, and focusing on customer-centricity will be key. By continually developing these skills and staying agile, marketers can position themselves as valuable assets in an ever-changing field.

Thanks for reading!

David Gengler