Twelve retention marketing strategies to increase loyalty and customer lifetime value–practical plays for engagement, repeat purchases, and long-term growth.

The iOS 14 update did real damage to Facebook’s advertising ecosystem, and event match rates were one of the clearest places you could see it. In this post, I’ll go through what actually happened and the strategies that helped in the campaigns I manage. Understanding Event Match Rates …

UTM codes explained with best practices for clean reporting: naming conventions, common mistakes, and why UTMs still matter in 2025 for cross-channel tracking.

How PR teams can use data–sentiment, trends, and competitive insights–to measure impact, strengthen reporting, and build smarter, proactive strategies.

Three practical ways to bridge digital marketing and PR–align goals around shared metrics, share data across teams, and use each side’s insights to strengthen the other’s work.