Google UTM Code: Measuring Link Clicks & Best Practices with Google Analytics
Have you ever sent out an email newsletter and wondered how many people came to your site from it? Maybe you had set up a paid social campaign on Facebook because your audience and primary demographic resided there, and also … Read more
Data in Public Relations – Telling a Numbers-Backed Story
In the business world, especially any business that’s based primarily online, the volume and speed at which data is gathered continues to grow. In the world of PR, this is true as well. In that area, data is being gathered … Read more
Digital Marketing and PR – 3 Tips to Bridge the Divide
Digital marketing and PR have long been competing forces in business. In traditional work environments, digital marketing and advertising worked in one area while public relations worked separately in another.
In the office of the marketing team, they were busy … Read more