Google Analytics has long been a powerful tool for businesses and website owners to track and analyze user behavior. However, as technology evolves, so does the need for more advanced analytics solutions. Google Analytics 4 (GA4) and Universal Analytics are two distinct versions of the platform, …

In the dynamic world of digital marketing, staying relevant and competitive is an ongoing challenge. To ensure you are allocating your resources wisely and maximizing your ROI, it’s essential to test different marketing channels quantitatively. In this post, I’ll walk you through a step-by-step …

In the world of marketing, one name that stands out as a true visionary is Steve Jobs. Known for his revolutionary products and captivating presentations, both Windows and Mac users alike can agree that Jobs had an uncanny ability to sell the benefits, not just features. Perhaps one of the most …

Paid advertising is a powerful tool for businesses to reach their target audience, increase brand visibility, and drive conversions. However, to make the most of your ad budget, it’s essential to continually optimize your ad campaigns as what works one day may not work the next. A/B testing is a …

Digital marketing is an ever-evolving landscape and as we’re just a few months out from 2024, the digital marketing landscape is poised for significant changes and innovations in the New Year. In this blog post, I’ll explore the top digital marketing topics that are expected to shape the industry in …

Retention marketing, sometimes referred to as customer loyalty marketing, is a powerful strategy that focuses on nurturing and retaining existing customers in hopes of driving additional revenue. In this post, I’ll explore the importance of retention marketing and share effective strategies that …

The iOS 14 update brought significant changes to Facebook’s advertising ecosystem, particularly affecting event match rates. With the increasing focus on user privacy and data transparency, marketers are faced with new challenges. In this article, I’ll explore some of the strategies that helped me …

2025 Update: With GA4 in the mix now and cross-platform attribution becoming increasingly important, I’ve updated this post to include a few additional things to consider for 2025.

Have you ever sent out an email newsletter and wondered how many people came to your site from it? Maybe you had set up …

In the business world, especially any business that’s based primarily online, the volume and speed at which data is gathered continues to grow. In the world of PR, this is true as well. In that area, data is being gathered but is often overlooked. With so much data available for a client’s business, …

Digital marketing and PR have long been competing forces in business. In traditional work environments, digital marketing and advertising worked in one area while public relations worked separately in another.

In the office of the marketing team, they were busy collecting data and working to build …